“This year’s stars are Pinot Gris and Gewurztraminer, the stars of the autumn’s hearty, festive times.”


WHAT IS #HugelDay?

On November 13, #HugelDay will be celebrating its 11th anniversary!

First started in the United States in 2009, this event, celebrated in wine merchants and restaurants, puts the spotlight on the Alsace wines of the Famille Hugel.

Previous years featured the family’s emblematic wine, GENTIL HUGEL, and the RIESLING grape (with its iconic wine SCHOELHAMMER), but this year it is the turn of GEWURTZRAMINER to be the star of the show on #HugelDay 2021.
And this year’s joyful slogan “Spice up your life” is a nod to the rich aromas and the famous pairings of this wine with spicy world cuisine.

The visuals of the #HugelDay campaign 2021 give pride of place to creativity around a theme that is dear to the hearts of the Hugel family: the colors Yellow and Red.

Why these two colors?

In 1918 Alsace became part of France again, and its winemakers had to face up to profound economic change and rethink the packaging of their wines.

Prior to this, Jean HUGEL, the father and grandfather of the current generations, had trained in the marketing department of MAGGITM, the famous Swiss food brand.
At that time, market research into the presentation of its products showed that YELLOW, RED and GOLD were the preferred colors, and these were quickly adopted by the company.
The young Jean HUGEL rapidly (and effectively) assimilated the findings of this research and thus, since 1921, HUGEL wines have been recognizable worldwide by their famous yellow, red and gold labels….

#HugelDay is a celebration of moments of everyday life that incorporate these two colors of predilection, the lucky charms of the Maison Hugel.

Alsace and its great wines will once again be displaying their splendour on 13 November 2021 in New York, London, Paris, Tokyo, Shanghai and many other cities around the globe.
For Hugel craftsmanship, transmitted from generation to generation since 1639, is today diffused and appreciated in no less than 100 countries.